Get more men

for Anthony Nolan

Services Provided: Strategy, Creative

How could more men be persuaded to donate bone marrow to help Anthony Nolan continue its lifesaving work?

Challenge

Men give to charity far less than women – not least when it comes to donating vital body parts like bone marrow. More than this, men in the UK are shy when it comes to visiting doctors. We’re working with blood cancer charity Anthony Nolan to even out the disparity. It’s a work in progress right now, so please check back here later in the year to find out how we went about it.