Love is Stronger

for FitzRoy

Services Provided: Strategy, Creative

FitzRoy works for people with learning disabilities across the UK. They wanted to set up a dating service for people with disabilities, and commissioned us to make the advertising campaign to raise the start-up funds.

We wanted to make a film that was warm-hearted and, well… lovely – that celebrated romantic love between two people. But we also wanted to highlight prejudice and even gently challenge viewers’ own assumptions about what makes a ‘normal’ couple. We didn’t want to evoke guilt, just a moment of reflection, with our proposition, “Love is Stronger” providing a rallying cry that we can all get behind. See what you think…