Generation Shift

We ran a simple analysis of our Charity Tracker data to get a snapshot of generational differences in people's relationships with charities and causes.

Now, we would be the first to tell you that research analysis by age alone is never enough to get a deep understanding of public audiences. Nonetheless there are some real trends that tell a recognisable story about what makes generations different and how to engage them on their terms.

So, we hope this little report will help you think about how to build relationships with these audiences as they transition between life stages.

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