• by
Joe Barrell

Who Cares? Building Audience-centred Engagement Strategies in the Non-profit Sector.

The cover of the book Who Cares by Joe Barrell

In the midst of rapid social and political upheaval, charities and NGOs are facing new and unfamiliar challenges.

Building strong, resilient relationships with your audience is no longer just good practice – it’s now a matter of survival.

Packed with real-world case studies and informed by interviews with some of the sector’s leading lights, Who Cares? is a practical handbook for building strategies that put audiences first and achieve transformative change. Inside you’ll discover the five pillars of audience-centred strategy design – based on established principles and bolstered by decades of expertise – and learn how to put them into action.

Inner contents spread of Who Cares? book

Whether you’re just starting out or already a seasoned communicator, this book will inform, entertain, and inspire. Get ready to sharpen your thinking and step up your strategy: it’s time to change the way you engage, for good.

Buy on Amazon

Who Cares? is available on Amazon for £36.69, for UK and worldwide customers, with free postage and packing to the UK.

Buy direct

If you would prefer to buy direct from us, you can do at the same price (£36.69 inc. P&P), by clicking the ‘Buy now’ button below. Please note if you buy direct, delivery will take up to seven days.

(UK customers only. For international sales please buy from Amazon).

“I can honestly say this book is brilliant! Simply the best publication on non profit engagement I’ve ever read. Every charity should have a copy”

Julie Dodd, Parkinson’s UK

“A timely and impassioned case for charities and NGOs to reassert their purpose and put people at the centre of everything they do”

Cathy Druce, UNICEF

“A vital guide for anyone working to engage publics and influencers with effective communications”

Michaela O’Brien, University of Westminster

“A call-to-action and a toolkit for anyone ready to act”

Joe Jenkins, The Children’s Society

“This is a must read for anyone trying to engage people in their mission. I’ll be reaching for it every time I need to remind myself of the path we’re on at Prostate Cancer UK”

Tracey Pritchard, Prostate Cancer UK


Three key strategy and insight roles

Three key strategy and insight roles

Come and work for Eden Stanley Closing date for applications: 11th March 2024Our clients are changing the world. With your help, they can do more. Eden Stanley is a leading insight, strategy and creative agency for non-profit and purpose-driven organisations, making a...

read more
Research bias – and how to avoid it

Research bias – and how to avoid it

Research bias – and how to avoid it An excerpt from the book, Who Cares? Audience research is a fragile thing. The wording you choose for your questions, the order you ask them in, or even – in the case of a survey – how they’re laid out on the page can have a...

read more

By clicking accept, you agree to our use of cookies. Accept