We love working on projects that have a positive impact.

Joe Barrell

Principal and Founder

Joe is a specialist in insight-driven strategy development, across brand, communications, fundraising and advocacy – and has oversight of all Eden Stanley’s work, ensuring uncompromising quality and rigorous thinking. His background is in nonprofit senior management, including as Communications Director at Save the Children. A regular public speaker on public engagement and social attitudes, Joe has written several publications for the sector, including the books Make it Matter and Who Cares.

Sam Strudwick

Managing Director

As Managing Director, Sam oversees all day-to-day operations at Eden Stanley. He has more than a decade’s experience working in the non-profit sector, most recently heading communications and public engagement at Amnesty International UK where he mobilised millions, delivered award-winning campaigns and helped change public attitudes towards human rights. He has specialist knowledge of communications, campaigning, fundraising and advocacy and is an expert on digital strategy and engagement.

Helen Ward

Helen Ward

Senior Account Manager

Helen manages all our client accounts and is your day-to-day point of contact for all your needs. Through years of experience in account management, Helen has worked with over 80 global consumer and non-profit brands, managing projects across the country and driving success. Combining a lifelong affiliation with the voluntary sector with a track record in achieving client outcomes, Helen will give your project the investment it deserves, supporting you to greater success in making a real difference.

Sarah Fitzgerald

Senior Consultant, Communications

Sarah specialises in communications strategy, messaging and insight. Sarah has spent 15 years in the sector, and has led many of Eden Stanley’s most impactful projects, helping more than 30 charities, NGOs and other nonprofits do more to inspire and motivate their audiences. Sarah is a former head of communications of a major health charity, and is the author of several sector publications, including Eden Stanley’s Whatever Next? Public Engagement in 2022.

Martha Hannan

Senior Consultant, Campaigns and Public Affairs

Martha leads many of our campaign projects. Martha uses her expertise in influencing public policy to analyse the threats and opportunities facing our clients, identify the points of intervention, and to advise them how to change the debate. Martha has more than 15 years of senior-level experience leading nonprofit campaigns, including as Head of Campaigns at Shelter. Martha led our work with Plan International, developing their global advocacy strategy on the rights of girls.

Simon Turner

Senior Consultant, Fundraising

Simon leads our fundraising programmes. He is a seasoned fundraising expert having worked in the sector since the early 1990s, when he started at Burnett Associates. Simon’s work spans all types of fundraising, including high net worth, institutional, and public. Notable achievements include setting up and managing the Remember a Charity consortium promoting legacy giving, and leading the UK office of CRM agency Merkle Domain. Simon delivered our review and development of UNESCO’s global fundraising strategy.

Eleanor Black

Design Studio Director

Eleanor produces or oversees all of our design work, from first concept to final delivery. Whether in brand identity, product development, books or social media graphics, Eleanor brings over 20 years of senior experience in design and marketing to every project. Having brought her own brand of creative energy to some of the world’s biggest consumer brands, and some of the best-loved charities, Eleanor will make you look good, and help you differentiate with clear and compelling communications.

Stuart McCoy

Senior Consultant, Data and Insight

Stuart delivers many of our more complex data analysis projects, in particular working with CRM data to produce propensity models and segmentations. With more than 20 years’ experience in insight analysis, Stuart’s career took in eight years at Age UK before he became a data consultant. He uses a range of disciplines to build attitudinal and behavioural models for market segmentation, and helps clients find value in their databases. Stuart is a founding member of the Institute of Fundraising Insight Special Interest Group.

Hannah Fox

Senior Consultant, Public Relations

Hannah’s career spans 20 years in communications roles at some of the UK’s most high-profile charities and, of course, Eden Stanley. Her extensive experience includes PR and communications strategies covering hard news, issue-building campaigns, fundraising and mass event participation. Seven years as head of media and public affairs at Comic Relief meant responsibility for its entire media output, including public engagement and promotion of strategic partnerships across government, non-profit, and corporate sectors.


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