Who Cares? Exclusive offer for CharityComms members

The cover of the book Who Cares by Joe Barrell

In the midst of rapid social and political upheaval, charities and NGOs are facing new and unfamiliar challenges.

Building strong, resilient relationships with your audience is no longer just good practice – it’s now a matter of survival.

Who Cares? is a practical handbook for building strategies that put audiences first and achieve transformative change.

Exclusive offer for CharityComms members

As a CharityComms member, you can buy Who Cares? for just £29.99 inc. P&P by clicking the ‘Buy now’ button below (regular price £36.69). Once we have received your order delivery will take up to seven days. This offer is valid until 4th February 2021.

(UK customers only. For international sales please buy from Amazon).
Who Cares? book internal spread, showing brand mapping exercise
Who Cares? is packed with real-world case studies and informed by interviews with some of the sector’s leading lights. Inside you’ll discover the five pillars of audience-centred strategy design – based on established principles and bolstered by decades of expertise – and learn how to put them into action.

Whether you’re just starting out or already a seasoned communicator, this book will inform, entertain, and inspire. Get ready to sharpen your thinking and step up your strategy: it’s time to change the way you engage, for good.

Buy Who Cares? for £29.99

As a CharityComms member, you can buy Who Cares? for just £29.99 inc. P&P by clicking the ‘Buy now’ button below (regular price £36.69). Once we have received your order delivery will take up to seven days. This offer is valid until 4th February 2021.

(UK customers only. For international sales please buy from Amazon).

“I can honestly say this book is brilliant! Simply the best publication on non profit engagement I’ve ever read. Every charity should have a copy”

Julie Dodd, Parkinson’s UK

“A timely and impassioned case for charities and NGOs to reassert their purpose and put people at the centre of everything they do”

Cathy Druce, UNICEF

“A vital guide for anyone working to engage publics and influencers with effective communications”

Michaela O’Brien, University of Westminster

“A call-to-action and a toolkit for anyone ready to act”

Joe Jenkins, The Children’s Society

“This is a must read for anyone trying to engage people in their mission. I’ll be reaching for it every time I need to remind myself of the path we’re on at Prostate Cancer UK”

Tracey Pritchard, Prostate Cancer UK

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