Seven million Christians

Building support for Christian Aid meant reaching beyond its base of active Christians. We helped them unlock new audiences, with a segmentation and a message built on universal values of empathy and collectivism.

“We commissioned Eden Stanley to develop our audience segmentation and engagement strategy. The process was both challenging and thought-provoking. The project dealt with sensitive issues relating to religion, race and politics, and Eden Stanley patiently addressed our many, many questions. The whole team went above and beyond to help us achieve our goals.

We used their work to develop a strengthened brand proposition and campaign that launched in early 2022. The campaign exceeded expectations, beating its media targets and several industry benchmarks for engagement.

I would highly recommend Eden Stanley as a partner. If our experience is anything to go by, you won’t regret it.”

Kimberley Ferguson, Brand Marketing and Creative Lead, Christian Aid


Christian Aid


Audience segmentation, Mixed method, Motivation, INGO, Strategy, Positioning