Who Cares? Discounted offer for Eden Stanley clients

The cover of the book Who Cares by Joe Barrell

In the midst of rapid social and political upheaval, charities and NGOs are facing new and unfamiliar challenges.

Building strong, resilient relationships with your audience is no longer just good practice – it’s now a matter of survival.

Who Cares? is a practical handbook for building strategies that put audiences first and achieve transformative change.

Discounted offer by invitation

Buy Who Cares? for £29.99 inc. P&P (usual price £36.69).

(UK-based customers only. For international sales please buy from Amazon).

Who Cares? book internal spread, showing brand mapping exercise
Who Cares? is packed with real-world case studies and informed by interviews with some of the sector’s leading lights. Inside you’ll discover the five pillars of audience-centred strategy design – based on established principles and bolstered by decades of expertise – and learn how to put them into action.

Whether you’re just starting out or already a seasoned communicator, this book will inform, entertain, and inspire. Get ready to sharpen your thinking and step up your strategy: it’s time to change the way you engage, for good.

Buy Who Cares? for £29.99

Eden Stanley’s clients can buy the book for £29.99 inc. P&P by clicking the ‘Buy now’ button below (usual price £36.69). Once we’ve received your order delivery may take up to seven days, although it’s normally two or three days.

(UK-based customers only. For international sales please buy from Amazon).

“I can honestly say this book is brilliant! Simply the best publication on non profit engagement I’ve ever read. Every charity should have a copy”

Julie Dodd, Parkinson’s UK

“A timely and impassioned case for charities and NGOs to reassert their purpose and put people at the centre of everything they do”

Cathy Druce, UNICEF

“A vital guide for anyone working to engage publics and influencers with effective communications”

Michaela O’Brien, University of Westminster

“A call-to-action and a toolkit for anyone ready to act”

Joe Jenkins, The Children’s Society

“This is a must read for anyone trying to engage people in their mission. I’ll be reaching for it every time I need to remind myself of the path we’re on at Prostate Cancer UK”

Tracey Pritchard, Prostate Cancer UK


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Research bias – and how to avoid it

Research bias – and how to avoid it

Research bias – and how to avoid it An excerpt from the book, Who Cares? Audience research is a fragile thing. The wording you choose for your questions, the order you ask them in, or even – in the case of a survey – how they’re laid out on the page can have a...

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