Connecting people with causes.
Eden Stanley helps purpose-driven organisations find their audiences and build strategies around them.
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Expertise.
We work in all areas of engagement, from social change to advocacy campaigns, from fundraising to brand development. If you’re communicating with people, we can build your strategy.
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Services.
What makes us different is our total integration of rigorous research with creative and strategy development, keeping audience insight front and centre throughout the project lifecycle.
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Audience-centred brand tracking.
Our next-generation CharityTracker is the UK’s leading brand and issue monitoring survey for non-profits – and the only one that offers sophisticated audience segmentation.
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Building a home: How our research brought Shelter and its supporters together.
Housing charity Shelter wanted to know what the public and its supporters thought about the UK’s housing crisis. Our video ethnography and co-creation helped Shelter better understand how attitudes to and knowledge of Britain’s housing problems are changing.
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News and publications.
Report
Tomorrow’s Donor, Today
How can you learn more about tomorrow’s donor and what motivates them? This report delves deeper into what ‘doing good’ means for new generations, and unveils the changes needed to inspire their support.
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Post
Getting down with the kidz
Why the third sector needs to get to know Gen Z and millennial donors a whole lot better.
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Book
Who Cares?
In the midst of rapid social and political upheaval, charities and NGOs are facing new and unfamiliar challenges. We wrote the book on audience-centred engagement strategies.
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