The pace of change can feel especially daunting when your job is engaging the public in good causes.
Written by Eden Stanley, and published by CharityComms, Whatever Next? draws together thinking from 30 charities with countless other sources, on current and future trends in public engagement.
The report looks at the changing needs of supporters as millennials begin to enter the fundraising market, the challenges of an ever more fragmented media environment, and (briefly) the wider societal, political and economic trends affecting the charity sector, including the narrowing regulatory environment.
As you prepare your charity for the changing times ahead, we hope you’ll find Whatever Next? a useful source of facts, ideas and talking points to help shape your public engagement strategy.
—
More news
The inclusion illusion: Are we more progressive than we think?
The inclusion illusion: Are we more progressive than we think?
Research Live article: Building a home – how research brought Shelter and its supporters together
Housing charity Shelter wanted to know what the public and its supporters thought about the UK’s housing crisis. Video ethnography and a co-creation workshop helped it better understand how attitudes to and knowledge of Britain’s housing problems are changing. By Liam Kay-McClean.
Read our book on audience-centred engagement strategies
In the midst of rapid social and political upheaval, charities and NGOs are facing new and unfamiliar challenges. We wrote the book on audience-centred engagement strategies.
Getting down with the kidz: why the third sector needs to get to know Gen Z and millennial donors a whole lot better
Consumer brands, influencers and grassroots activist movements are all vying for attention in the ‘purpose’ space.