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Sarah Fitzgerald

Whatever Next

Whatever Next report cover

The pace of change can feel especially daunting when your job is engaging the public in good causes. Written by Eden Stanley, and published by CharityComms, Whatever Next? draws together thinking from 30 charities with countless other sources, on current and future trends in public engagement.

The report looks at the changing needs of supporters as millennials begin to enter the fundraising market, the challenges of an ever more fragmented media environment, and (briefly) the wider societal, political and economic trends affecting the charity sector, including the narrowing regulatory environment.

As you prepare your charity for the changing times ahead, we hope you’ll find Whatever Next? a useful source of facts, ideas and talking points to help shape your public engagement strategy.

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