The Right Wavelength
There are countless people out there right now who want to engage with your cause. People looking to make a connection. To make a contribution.
But now imagine, just for a moment, what it’s like to be them. Can you get on their wavelength, and see your charity, or your issues, from their perspective?
We wrote this report, The Right Wavelength, for the CharityComms 2018 Conference. It’s designed to equip charity communicators with the ‘whys and hows’ of audience-centred strategy.
If you are looking to make this move, and want to join the growing number of UK nonprofits that are putting audiences first, The Right Wavelength will help you make the case to your colleagues, and inspire you with comments, stats and case studies from others, including Amnesty International and Scope.
And if you want to go deeper, our founder, Joe Barrell, wrote a book about audience-centred strategy development, called Who Cares?
Research bias – and how to avoid it An excerpt from the book, Who Cares? Audience research is a fragile thing. The wording you choose for your questions, the order you ask them in, or even – in the case of a survey – how they’re laid out on the page can have a...
Why segment audiences? An excerpt from the book, Who Cares?Still talking about 'targeting the general public'? Here's how to make the case for segmenting and selecting. Whatever you might have heard, there is no ‘general public’ – not in any meaningful sense. Whether...