We ran a simple analysis of our Tracker data to get a snapshot of generational differences in people’s relationships with charities and causes.
Now, we would be the first to tell you that research analysis by age alone is never enough to get a deep understanding of public audiences. Nonetheless there are some real trends that tell a recognisable story about what makes generations different and how to engage them on their terms.
So, we hope this little report will help you think about how to build relationships with these audiences as they transition between life stages.
Who Cares? Building Audience-centred Engagement Strategies in the Non-profit Sector.In the midst of rapid social and political upheaval, charities and NGOs are facing new and unfamiliar challenges. Building strong, resilient relationships with your audience is no...
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