We ran a simple analysis of our Tracker data to get a snapshot of generational differences in people’s relationships with charities and causes.
Now, we would be the first to tell you that research analysis by age alone is never enough to get a deep understanding of public audiences. Nonetheless there are some real trends that tell a recognisable story about what makes generations different and how to engage them on their terms.
So, we hope this little report will help you think about how to build relationships with these audiences as they transition between life stages.
Come and work for Eden Stanley Closing date for applications: 11th March 2024Our clients are changing the world. With your help, they can do more. Eden Stanley is a leading insight, strategy and creative agency for non-profit and purpose-driven organisations, making a...
Research bias – and how to avoid it An excerpt from the book, Who Cares? Audience research is a fragile thing. The wording you choose for your questions, the order you ask them in, or even – in the case of a survey – how they’re laid out on the page can have a...