Building a home: How research brought Shelter and its supporters together.
Housing charity Shelter wanted to know what the public and its supporters thought about the UK’s housing crisis. Video ethnography and co-creation helped Shelter better understand how attitudes to and knowledge of Britain’s housing problems are changing.
Research Live article by Liam Kay-McClean.
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Research Live article: Who really cares? The politics surrounding social causes
The research industry must help brands understand attitudes to social purpose if they are to engage with consumers, argues Joe Barrell.
Charities: Don’t Start with Why
When Simon Sinek published his 2009 book, ‘Start with Why’, his central premise was that people won’t truly buy into a product, service, or idea unless they understand the ‘why’ behind it.
Restoring mental health as a charitable cause
What happens when you’ve raised the profile of your health issue to the point where some people stop seeing it as a charitable cause?