• by
Kara Reaney

RNIB hires Eden Stanley

Image of Asian young blind woman using smart phone with voice accessibility in a creative workplace

An image of a young Asian blind woman using a smart phone with voice accessibility in a creative workplace.

The Royal National Institute of Blind People (RNIB), the UK’s leading charity for sight loss, has teamed up with Eden Stanley on its new integrated audience strategy.

Their mission is to create a world without barriers for blind and partially sighted individuals. To make this happen, they’ve made changing public perceptions and behaviours a top strategic priority. Eden Stanley will collaborate closely with RNIB, helping them think differently about their audiences, to engage both existing and new supporters to drive real social change.

Charlotte Jackson, RNIB’s Director of Communications, said:

“RNIB is aiming towards a world where blind and partially sighted people can live without barriers and have equal access to all aspects of everyday life. We know this can only be achieved by putting people who can drive change at the heart of our work, which is why we’re delighted to be working with Eden Stanley.”

Joe Barrell, Principal and Founder at Eden Stanley, said:

“We’re thrilled to be working with RNIB, an organisation with a proud history, and a renewed commitment to making society more accessible for all blind and partially sighted people, through social and systemic change. Our partnership will put people at the centre of their strategy, a vital first step towards achieving their essential goals. Working with RNIB also reinforces our dedication to inclusive and accessible research, and is a great opportunity to expand our expertise in this field.”


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