The refugee crisis is never far from the headlines. We’ve used data from the INGO Tracker to investigate links between public sympathy for refugees and charitable support.
The next five years will see major disruptions in public engagement and fundraising. How will you walk the tightrope between increased regulation, a proliferation of cause-driven brands, and new audiences demanding a totally different kind of relationship?
Great strategies begin not by asking what we want to say, but who we need to engage and what they need from us. Eden Stanley runs two highly specialised brand trackers that allow subscribers to build and track sophisticated audience segmentations.
In recent times we have seen a changing approach to advocacy across the international development sector, with a greater focus on influencing governments in the Global South. This report is based on interviews with more than 30 INGOs.
Often clients tell us that their biggest problem is that their brand awareness is too low. More often than not, we discover, their real problem is that their audience is too big. Here’s why…