A Dummy’s Guide to Tricky Trustees

A Dummy’s Guide to Tricky Trustees

A Dummy’s Guide to Tricky Trustees An excerpt from the book, Who Cares? In a book on audience-centred strategy it seems fitting that we should think about your board as an audience in its own right. You will need to learn as much about your trustees as possible,...
How to Have Ideas

How to Have Ideas

How to Have Ideas An excerpt from the book, Who Cares? Creativity, surely, is innate. It’s something mysterious that you’re just born with, right? So, while some of us lead predictable, rational lives, others are blessed with flashes of inspiration that propel the...
Generation Shift

Generation Shift

Generation Shift We ran a simple analysis of our Tracker data to get a snapshot of generational differences in people’s relationships with charities and causes. Now, we would be the first to tell you that research analysis by age alone is never enough to get a deep...
The Human Right

The Human Right

The Human Right Based on interviews with senior politicians, civil servants and political influencers, this report explores current political opinion about human rights, and the major parties’ attitudes to human rights legislation. The report illustrates the...
The Right Wavelength

The Right Wavelength

The Right Wavelength There are countless people out there right now who want to engage with your cause. People looking to make a connection. To make a contribution. But now imagine, just for a moment, what it’s like to be them. Can you get on their wavelength, and see...