by Joe Barrell | Feb 27, 2024 | Publication
Come and work for Eden Stanley Closing date for applications: 11th March 2024 Our clients are changing the world. With your help, they can do more. Eden Stanley is a leading insight, strategy and creative agency for non-profit and purpose-driven organisations, making...
by Joe Barrell | May 26, 2023 | Publication
Research bias – and how to avoid it An excerpt from the book, Who Cares? Audience research is a fragile thing. The wording you choose for your questions, the order you ask them in, or even – in the case of a survey – how they’re laid out on the page can have a...
by Joe Barrell | May 10, 2023 | Publication
Why segment audiences? An excerpt from the book, Who Cares? Still talking about ‘targeting the general public’? Here’s how to make the case for segmenting and selecting. Whatever you might have heard, there is no ‘general public’ – not in any...
by Joe Barrell | May 9, 2023 | Publication
How big is too big? An excerpt from the book, Who Cares? You’re ambitious for external engagement. And you should be. But you also need to take into account how ambitious your organisation is overall. Does it have high income targets, or a plan to transform...
by Joe Barrell | Jul 29, 2022 | Publication
Break out of Boring An excerpt from the book, Who Cares? Here’s a story. Stop me if you’ve heard it before. Once there was a person. One day something bad happened to her. Or she was born somewhere where people are poorer than you or me. Anyway, her life...
by Joe Barrell | Dec 21, 2020 | Publication
Who Cares? Building Audience-centred Engagement Strategies in the Non-profit Sector. In the midst of rapid social and political upheaval, charities and NGOs are facing new and unfamiliar challenges. Building strong, resilient relationships with your audience is no...
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