Learn more about what motivates tomorrow’s donor

Learn more about what motivates tomorrow’s donor

Tomorrow’s Donor, Today How can you learn more about tomorrow’s donor and what motivates them? Part 2 of the anticipated charity donor report delves deeper into what ‘doing good’ means for new generations, and unveils the changes needed to inspire their support....
Generation Shift

Generation Shift

We ran a simple analysis of our Tracker data to get a snapshot of generational differences in people’s relationships with charities and causes. Now, we would be the first to tell you that research analysis by age alone is never enough to get a deep understanding of...
The Human Right

The Human Right

Based on interviews with senior politicians, civil servants and political influencers, this report explores current political opinion about human rights, and the major parties’ attitudes to human rights legislation. The report illustrates the potential, and the...
The Right Wavelength

The Right Wavelength

There are countless people out there right now who want to engage with your cause. People looking to make a connection. To make a contribution. But now imagine, just for a moment, what it’s like to be them. Can you get on their wavelength, and see your charity, or...
Whatever Next?

Whatever Next?

The pace of change can feel especially daunting when your job is engaging the public in good causes. Written by Eden Stanley, and published by CharityComms, Whatever Next? draws together thinking from 30 charities with countless other sources, on current and future...