Great strategies begin not by asking what we want to say, but who we need to engage and what they need from us. Eden Stanley runs two highly specialised brand trackers that allow subscribers to build and track sophisticated audience segmentations.
In recent times we have seen a changing approach to advocacy across the international development sector, with a greater focus on influencing governments in the Global South. This report is based on interviews with more than 30 INGOs.
Often clients tell us that their biggest problem is that their brand awareness is too low. More often than not, we discover, their real problem is that their audience is too big. Here’s why…
Our client TRAID, the development charity, is on a mission to straighten out the kinks in public misconceptions around textile recycling. But doing so requires something that’s never been done before – nationwide research into what, how and why we donate in the first place.
Communications professionals are often misunderstood by their charity. Yet few have taken the time to develop a strategy and really make their case. That’s something a new book, Make it Matter, can help with.