Often clients tell us that their biggest problem is that their brand awareness is too low. More often than not, we discover, their real problem is that their audience is too big. Here’s why…
Our client TRAID, the development charity, is on a mission to straighten out the kinks in public misconceptions around textile recycling. But doing so requires something that’s never been done before – nationwide research into what, how and why we donate in the first place.
Communications professionals are often misunderstood by their charity. Yet few have taken the time to develop a strategy and really make their case. That’s something a new book, Make it Matter, can help with.
Fundraising events that ask supporters to do what they were going to do anyway – but on behalf of a good cause – is proving that the more things stay the same, the more they can change.
When it comes to donating things to good causes – from spare change to body organs – women outstrip men. That’s a problem lifesaving medical charities need to fix fast, and a challenge we helped Anthony Nolan with last year.