by Joe Barrell | Dec 21, 2020 | Publication
Who Cares? Building Audience-centred Engagement Strategies in the Non-profit Sector. In the midst of rapid social and political upheaval, charities and NGOs are facing new and unfamiliar challenges. Building strong, resilient relationships with your audience is no...
by Joe Barrell | Nov 19, 2020 | Publication
A Dummy’s Guide to Tricky Trustees An excerpt from the book, Who Cares? In a book on audience-centred strategy it seems fitting that we should think about your board as an audience in its own right. You will need to learn as much about your trustees as possible,...
by Joe Barrell | Nov 19, 2020 | Publication
How to Have Ideas An excerpt from the book, Who Cares? Creativity, surely, is innate. It’s something mysterious that you’re just born with, right? So, while some of us lead predictable, rational lives, others are blessed with flashes of inspiration that propel the...
by Joe Barrell | Apr 14, 2019 | Publication
Generation Shift We ran a simple analysis of our Tracker data to get a snapshot of generational differences in people’s relationships with charities and causes. Now, we would be the first to tell you that research analysis by age alone is never enough to get a deep...
by Joe Barrell | Apr 14, 2018 | Publication
The Right Wavelength There are countless people out there right now who want to engage with your cause. People looking to make a connection. To make a contribution. But now imagine, just for a moment, what it’s like to be them. Can you get on their wavelength, and see...
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