by Joe Barrell | Dec 4, 2023 | Company News
Tomorrow’s Donors, Today Tomorrow’s Donors, Today is a collaboration between us, GOOD Agency and the Chartered Institute of Fundraising. We’re seeking to understand what ‘doing good’ looks like for the younger people charities will be relying on over the...
by Joe Barrell | May 26, 2023 | Publication
Research bias – and how to avoid it An excerpt from the book, Who Cares? Audience research is a fragile thing. The wording you choose for your questions, the order you ask them in, or even – in the case of a survey – how they’re laid out on the page can have a...
by Joe Barrell | May 10, 2023 | Publication
Why segment audiences? An excerpt from the book, Who Cares? Still talking about ‘targeting the general public’? Here’s how to make the case for segmenting and selecting. Whatever you might have heard, there is no ‘general public’ – not in any...
by Joe Barrell | May 9, 2023 | Publication
How big is too big? An excerpt from the book, Who Cares? You’re ambitious for external engagement. And you should be. But you also need to take into account how ambitious your organisation is overall. Does it have high income targets, or a plan to transform...
by Joe Barrell | Feb 24, 2023 | Publication
Traffic/Projects Manager We’re appointing a pivotal new role at Eden Stanley Closing date for applications: 20th March 2023 Our clients are changing the world. With you here, we’ll help them do it. This is a fantastic opportunity for an experienced traffic or...
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