by Joe Barrell | May 9, 2023 | Publication
How big is too big? An excerpt from the book, Who Cares? You’re ambitious for external engagement. And you should be. But you also need to take into account how ambitious your organisation is overall. Does it have high income targets, or a plan to transform...
by Joe Barrell | Jul 29, 2022 | Publication
Break out of Boring An excerpt from the book, Who Cares? Here’s a story. Stop me if you’ve heard it before. Once there was a person. One day something bad happened to her. Or she was born somewhere where people are poorer than you or me. Anyway, her life...
by Joe Barrell | Jun 11, 2021 | Article
Refugee Week: Why refugee organisations cannot walk alone. The theme of this year’s Refugee Week is ‘We cannot walk alone’. And as it kicks off today, at arguably the most challenging time for asylum seekers and refugees in UK history, it is particularly pertinent for...
by Joe Barrell | Dec 21, 2020 | Publication
Who Cares? Building Audience-centred Engagement Strategies in the Non-profit Sector. In the midst of rapid social and political upheaval, charities and NGOs are facing new and unfamiliar challenges. Building strong, resilient relationships with your audience is no...
by Joe Barrell | Nov 19, 2020 | Publication
A Dummy’s Guide to Tricky Trustees An excerpt from the book, Who Cares? In a book on audience-centred strategy it seems fitting that we should think about your board as an audience in its own right. You will need to learn as much about your trustees as possible,...
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