NEWS & PUBLICATIONS
The latest reports, articles and books from our team.
Tomorrows’ Donors, Today!
Tomorrow's Donors, Today Tomorrow’s Donors, Today is a collaboration between us, GOOD Agency and the Chartered Institute of Fundraising. We’re seeking to understand what ‘doing good’ looks like for the younger people charities will be relying on over the next...
CAFOD hires Eden Stanley for major rebrand
CAFOD hires Eden Stanley for major rebrand.The decline in support for INGOs in recent years is widely recognised, as charitable giving moves ‘closer to home’. But isn’t the world our home? And aren’t we all connected? It’s this belief that lies at the heart of...
RNIB hires Eden Stanley
RNIB hires Eden Stanley An image of a young Asian blind woman using a smart phone with voice accessibility in a creative workplace.The Royal National Institute of Blind People (RNIB), the UK’s leading charity for sight loss, has teamed up with Eden Stanley on its new...
Research bias – and how to avoid it
Research bias – and how to avoid it An excerpt from the book, Who Cares? Audience research is a fragile thing. The wording you choose for your questions, the order you ask them in, or even – in the case of a survey – how they’re laid out on the page can have a...
Why segment audiences?
Why segment audiences? An excerpt from the book, Who Cares?Still talking about 'targeting the general public'? Here's how to make the case for segmenting and selecting. Whatever you might have heard, there is no ‘general public’ – not in any meaningful sense. Whether...
How big is too big?
How big is too big? An excerpt from the book, Who Cares?You're ambitious for external engagement. And you should be. But you also need to take into account how ambitious your organisation is overall. Does it have high income targets, or a plan to transform public or...
Refugee Week: Why refugee organisations cannot walk alone
Refugee Week: Why refugee organisations cannot walk alone. The theme of this year’s Refugee Week is ‘We cannot walk alone’. And as it kicks off today, at arguably the most challenging time for asylum seekers and refugees in UK history, it is particularly pertinent for...
Charity awareness months
Charity awareness monthsIn the past few years we’ve seen an explosion in month-long participation events, which have become a popular vehicle for connecting people with causes. So who is participating?This is one of the Hot Topic surveys that we run through our...
DRTV
DRTVFor many charities, DRTV is a vital high-profile ingredient in their fundraising strategies. We’ve used data from our Trackers to find out what the UK public thinks about it.This is one of the Hot Topic surveys that we run through our trackers. Tracker subscribers...
The social care crisis
The social care crisisSocial care has been a key political battleground in 2017. We’ve used data from the Health & Disability Tracker to get a snapshot of UK public views on the issues.This is one of the Hot Topic surveys that we run through our trackers. Tracker...
Public sympathy for refugees
Public sympathy for refugeesThe refugee crisis is never far from the headlines. We’ve used data from the INGO Tracker to investigate links between public sympathy for refugees and charitable support.This is one of the Hot Topic surveys that we run through our...
Good for nothing
Good for nothingEvents fundraising that asks supporters to undertake routine tasks – but on behalf of a good cause – is proving that the more things stay the same, the more they can change.It’s the slacker’s dream. A growing trend in event fundraising is making it...
Research bias – and how to avoid it
Research bias – and how to avoid it An excerpt from the book, Who Cares? Audience research is a fragile thing. The wording you choose for your questions, the order you ask them in, or even – in the case of a survey – how they’re laid out on the page can have a...
Why segment audiences?
Why segment audiences? An excerpt from the book, Who Cares?Still talking about 'targeting the general public'? Here's how to make the case for segmenting and selecting. Whatever you might have heard, there is no ‘general public’ – not in any meaningful sense. Whether...
How big is too big?
How big is too big? An excerpt from the book, Who Cares?You're ambitious for external engagement. And you should be. But you also need to take into account how ambitious your organisation is overall. Does it have high income targets, or a plan to transform public or...
Traffic/Projects Manager
Traffic/Projects Manager We're appointing a pivotal new role at Eden Stanley Closing date for applications: 20th March 2023Our clients are changing the world. With you here, we’ll help them do it. This is a fantastic opportunity for an experienced traffic or projects...
Break out of Boring
Break out of Boring An excerpt from the book, Who Cares?Here's a story. Stop me if you've heard it before. Once there was a person. One day something bad happened to her. Or she was born somewhere where people are poorer than you or me. Anyway, her life was a...
Who Cares? Read Joe Barrell’s new book on audience-centred engagement strategies
Who Cares? Building Audience-centred Engagement Strategies in the Non-profit Sector.In the midst of rapid social and political upheaval, charities and NGOs are facing new and unfamiliar challenges. Building strong, resilient relationships with your audience is no...
Tomorrows’ Donors, Today!
Tomorrow's Donors, Today Tomorrow’s Donors, Today is a collaboration between us, GOOD Agency and the Chartered Institute of Fundraising. We’re seeking to understand what ‘doing good’ looks like for the younger people charities will be relying on over the next...
CAFOD hires Eden Stanley for major rebrand
CAFOD hires Eden Stanley for major rebrand.The decline in support for INGOs in recent years is widely recognised, as charitable giving moves ‘closer to home’. But isn’t the world our home? And aren’t we all connected? It’s this belief that lies at the heart of...
RNIB hires Eden Stanley
RNIB hires Eden Stanley An image of a young Asian blind woman using a smart phone with voice accessibility in a creative workplace.The Royal National Institute of Blind People (RNIB), the UK’s leading charity for sight loss, has teamed up with Eden Stanley on its new...
The MS Society hires Eden Stanley
The MS Society hires Eden StanleyThe MS Society, the UK’s leading charity working for people with multiple sclerosis, has hired Eden Stanley to play a key part in its plans to engage a new generation of supporters. Having recently worked with Eden Stanley on a large...
Christian Aid hires Eden Stanley
Christian Aid hires Eden StanleyChristian Aid, the leading international development charity seeking to eradicate extreme poverty by tackling its root causes, has hired Eden Stanley to develop its new audience strategy. The charity aims to grow and strengthen its...
IMIX hires Eden Stanley
IMIX hires Eden StanleyRefugee charity IMIX, has appointed Eden Stanley to help them reframe the narrative around refugees and migration in the UK. Negative stories and rhetoric around migration issues dominate the UK media. IMIX aims to challenge this by creating...