How do you build a single-minded brand strategy for an organisation whose very strength is that it is not just one thing – when its approach is to design services around local community needs, whatever they may be?
Scope is on a mission to drive social change so that disabled people have the same opportunities as everyone else. That means the charity has to dramatically broaden its reach over the next few years.
Amnesty asked Eden Stanley to develop their communications strategy, with the aim of doubling their supporter base over five years. Our research immediately found a near collapse in support for human rights in the UK.
Concern Worldwide UK asked Eden Stanley to create an audience segmentation and communications strategy to achieve a step change in profile and support. Our research quickly unearthed their greatest challenge.
The charity FitzRoy supports people with learning disabilities across the UK. They wanted to set up a dating service for people with disabilities, and commissioned us to create the advertising campaign to raise the start-up funds.
Plan’s early campaigning on girls’ rights helped establish the UN’s International Day of the Girl. We helped dramatically scale up their campaign with a bigger agenda, ultimately resulting in a major policy breakthrough for girls around the world.
Cut-priced drink and alcohol advertising are are a growing problem that can cause long-term harm to childen. Our clients at Drink Wise brought us a tricky brief: To challenge social norms about something that has become, well, normal. Here’s what we did…
Crisis wanted to raise £1 million through community fundraising in the next five years and tell a bigger story about the work they do. We asked supporters to dedicate their Christmas parties to them, and turn party season into a series of mini-fundraisers.
2014 was the 25th anniversary of the World Wide Web. The World Wide Web Foundation, headed by Tim Berners-Lee, wanted to mark the milestone with a global campaign and a major exhibition – and asked us to help them do it.
Giving children a voice in decisions that shape their lives is not only their right, but leads to better outcomes in development programmes. We helped UNICEF and a consortium of INGOs develop a digital strategy to get child participation back on the map.
For years the international development sector has been researching public attitudes to aid and global poverty. We’ve just completed a major Gates-funded research project to help understand how these attitudes are formed.
We’re just starting work on the second edition of Make it Matter, the book for charity communicators developing public engagement strategies. We’re doing this, as before, in partnership with CharityComms, and we’d love your contribution.
Action Against Hunger has enjoyed growth recently, thanks to a razor-sharp fundraising programme and outreach to the restaurant crowd. We helped them build on this success with a focused communication strategy to engage the public with their vital work.