We wrote this report about audience centred strategy for the CharityComms conference in April 2018. It’s designed to help nonprofit communicators make the case for change, with stats, comments and case studies from charities who are putting their audiences first.
Almost every month these days a charity will offer you the chance to give something up – whether it be drinking alcohol, eating meat, or shaving your upper lip. Who is participating in Charity Awareness Months, and which are the most popular?
For many charities, DRTV is a high-profile ingredient in their fundraising strategies. We’ve used data from our Trackers to find out what the UK public thinks about it.
Social care has been a key political battleground in 2017. We’ve used data from the Health & Disability Tracker to get a snapshot of UK public views on the issues.
The refugee crisis is never far from the headlines. We’ve used data from the INGO Tracker to investigate links between public sympathy for refugees and charitable support.
The next five years will see major disruptions in public engagement and fundraising. How will you walk the tightrope between increased regulation, a proliferation of cause-driven brands, and new audiences demanding a totally different kind of relationship?
In recent times we have seen a changing approach to advocacy across the international development sector, with a greater focus on influencing governments in the Global South. This report is based on interviews with more than 30 INGOs.
Communications professionals are often misunderstood by their charity. Yet not enough have taken the time to develop a strategy and really make their case. That’s something a new book, Make it Matter, can help you with.
For years the international development sector has been researching public attitudes to aid and global poverty. We conducted a major Gates-funded research project to help understand how these attitudes are formed.