BRAND & AUDIENCE TRACKING

Here’s where you find out what’s working.

Monitor your brand and issues with your own audience segments, using the interactive online dashboards of our market-leading tracking surveys.

WHAT WE OFFER

Eden Stanley’s Trackers are the only brand monitoring and audience segmentation tools specifically designed for UK charities and NGOs.

Every day our large-scale surveys track brand performance of more than 100 UK charities, across a range of metrics including awareness, familiarity, propensity to support, brand attributes, brand buzz, and much more.

But our nationally representative survey samples are just the start. Effective public engagement means targeted engagement, so our Trackers are built for segmentation, and include a wealth of insights about attitudes, values, beliefs, behaviours and demographics, which we use for sophisticated data modelling to help you find the audiences on which to build your strategy.

Members access our Trackers through online dashboards, where they track their brands and issues with their own bespoke segments – and benchmark them against the general population, to discover how effective their targeting is and which groups are most engaged.

All our Trackers were designed collaboratively with our members, and we still take a member-led approach, consulting annually on development plans to ensure we are responding to their needs, and helping them make the best use of the insights.

Read on for more information or get in touch.

 

A TRACKER FOR ALL CATEGORIES

Eden Stanley’s Charity Tracker

Our charity Tracker includes brands in all sectors, be it children, environment, older people, homelessness, animal welfare… more or less any sector you can mention. If you’re a UK charity running significant public engagement activity, the chances are we’re already tracking you – and if we’re not, we can easily add you. If you are a smaller charity (turning over less than £10m per year) it’s likely you’ll qualify for Tracker Essentials, a lower cost option which runs quarterly (as opposed to monthly) waves.

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A GLOBAL FOCUS

The INGO Tracker

One of our two specialist trackers, the INGO Tracker is the leading segmentation and tracking tool used by international NGOs working in the UK, with more than half of the top 25 brands among our membership, including Oxfam, Unicef and Amnesty. The factors driving public engagement in international causes – whether development, emergency relief, the environment, or human rights – are complex and varied, so the INGO Tracker gives particular focus to the values and attitudes that most strongly predict engagement.

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WHERE CONNECTION MATTERS

The Health & Disability Tracker

The single biggest predictor of support for charities in the health and disability category is personal connection to the cause. So the Health & Disability Tracker, the second of our two specialist trackers, includes detailed information about people’s relationships to more than 80 health conditions and disabilities, including proximity, impact, recency of diagnosis and more. As the top provider to charities in this category we offer insight and segmentation to the best-loved brands, including British Heart Foundation, Diabetes UK, and Versus Arthritis.

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THIS IS DIFFERENT

Our Trackers are unique, next-generation services, built with and for our members.

01

Specialised content.

Hundreds of survey questions covering brand performance, attitudes, behaviours and issues directly relevant to our members.

02

Built for segmentation.

Create your own audience segments, ask us to build them, or simply track the general public – it’s up to you.

03

Supersized sample.

Each Tracker includes a nationally representative sample of at least 1,000 per month, totalling over 12,000 UK adults each year.

04

Online, interactive reporting.

Intuitive online dashboards include interactive charts, data exports and PDF downloads, with advanced analysis tools for expert users.

05

Dedicated surveys.

Some services patch together data from old omnibus surveys. We run dedicated surveys, giving more robust and up-to-date insight.

06

Unique respondents.

Other trackers allow respondents to participate more than once. We don’t, so you can analyse very large data sets free of duplication.

07

A flexible model.

In addition to the standard content, you can add your own questions for ad hoc research, or suggest ‘Hot Topics’ for special reports.

08

A great partnership.

Delivered in a unique partnership with Kantar, the world-leading panel provider, making our survey quality unrivalled.

WHAT OUR CLIENTS SAY

“Eden Stanley’s brand tracker has been essential for Unicef’s work. We use it to evaluate our equity, build our strategy, monitor our campaigns and performance, and refine our direction.”

Cathy Druce, Unicef

“Eden Stanley’s Tracker dashboards give us all the insights we need at a touch of a button, and the team is there to answer any questions we have, no matter how big or small.”

Natalie Tomlinson, Dementia UK

“The British Heart Foundation is proud to be among the founder members of Eden Stanley’s Health & Disability Tracker. It offers the best sample and method on the market and the proximity to cause opens up new avenues to guide our plans.”

Mark Hodson, British Heart Foundation

OUR TRACKERS IN ACTION

Members use our Trackers at every stage of their strategy lifecycle…

1. FIND YOUR AUDIENCES

How will you build relationships with the people you know, and the people you don’t?

You can use our Trackers to find both existing and new audiences, and segment them by attitudes, values, behaviours and demographics, and preference for different causes.

2. GATHER INSIGHTS

Once you’ve found your target audiences, you’ll need a strategy to engage them. That means knowing them better.

Our extensive data set allows you to build a sophisticated and compelling picture of each of your audiences, based on their attitudes and values, how they engage with causes, and their demographics.

3. FOCUS YOUR MEDIA TARGETING

How do you know your media, digital and marketing is reaching the right people?

Our Trackers include a dedicated media section to help you understand the media consumption of your audience segments and target them more effectively.

4. TRACK YOUR BRAND AND ISSUES

See how your brand & issues perform both with niche segments and the general population.

Our Trackers help you set achievable and targeted goals specific to each of your audiences, and benchmark your performance with other brands in your sector.

CONTACT

Want to find out more? Get in touch to arrange a demo

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