WHAT WE OFFER
There is nothing quite like in-depth discussion.
To truly understand your audiences – what they think, what they feel, what they want – you just can’t beat talking to them, or observing them up close as they grapple with the questions and ideas you put in front of them.
We use qualitative research to enrich your segmentation, co-create strategies, test product innovations, and inform your positioning.
We offer three methodologies that we can deploy individually, in mixed-method research projects, or in fully integrated strategy projects, to deliver insights that shape audience-centred engagement and inspire cut-through creative.
ONLINE QUAL RESEARCH
Eden Stanley’s Insight Labs.
Our online qualitative research offer, Insight Labs, gives you unrivalled flexibility and in-depth exploration of your subject matter. Best for reaching diverse participants in multiple locations, or running dynamic, longitudinal studies.
FACE-TO-FACE QUAL RESEARCH
Focus groups.
Eden Stanley uses the very best practices in focus group research, deploying established social psychology models to deliver insights that can carry a multi-year strategy. Best for researching subjects where audiences need the stimulus of group discussion.
PHONE AND VIDEO INTERVIEWS
Teledepths.
One-to-one telephone or video interviews enable us to quickly engage geographically dispersed respondents, or time-poor professionals, in structured discussions. Best for investigating audiences with pre-existing knowledge who will have a lot to say.
WHAT OUR CLIENTS SAY
CONTACT
Get in touch and let’s talk
about your next project.