Online qualitative research for nonprofits.

Qualitative research is often where the best and most memorable insights come from – sparking new ideas and getting to know audiences with a level of nuance you can’t achieve with quantitative methods alone.


Eden Stanley’s Insight Labs is our industry-leading research platform for conducting online qualitative studies.

Insight Labs allow you to bring together diverse participants not bound by geography, to undertake tasks, keep diaries, engage in discussions and record videos about key research topics. Because they are online, participants can take part any time that suits them.

Studies can run for a few days, weeks, months or even years.

Insight Labs are a great way to explore issues and test ideas iteratively and collaboratively with your audiences, either as a standalone research project, or an ongoing consultation panel.


Here are some of the key features of Insight Labs.



We can conduct studies of any duration, from quick week-long snapshots, to longitudinal projects of six months or more.


User friendly.

Our research platform runs on both desktop and mobile, giving participants an enjoyable, rewarding experience.



Because Insight Labs are online, we can reach diverse participants from anywhere in the UK or around the world.



Participants can take part any time that suits them, resulting in more considered, thoughtful responses, and low drop-out rates.



Activities can be targeted to different audience segments within a single study, ensuring all content is relevant.


Mixed activities.

Insight Labs include a mix of independent activities like diary keeping, with group discussions and video interviews.



Participants can use the platform to upload videos and photos, and make recordings to help you know them even better.



Studies can be designed to be responsive to real-time events, for example inviting participants to comment on the day’s news.


Expert researchers.

All studies are designed, moderated and analysed by Eden Stanley’s expert researchers, to give you actionable insights.

Research stages

Our five-stage process is designed around you and allows your research study to evolve as new insights emerge.

Research brief

Your project will start with a research brief including objectives and respondent profiles, which we develop collaboratively with you.

Respondent recruitment

We can recruit from anywhere in the world, or invite your existing contacts into the study.

Research design

We then create a detailed research plan and schedule, produce the stimulus, and design all the tasks and discussion guides.


We moderate your Insight Lab while you observe, prompting and interviewing respondents, developing new tasks as needed.

Analysis & reporting

We analyse the material, draw out key insights, and give actionable recommendations in a final report.


Be involved every step of the way alongside our expert researchers.

Eden Stanley Report: The Human Right

Your own observation room

We know that your busy workload can make it difficult to engage in qualitative research projects. With Insight Labs you can observe participants or collaborate with our researchers any time you like. Just log in when you find a moment and get closer to your audiences without ever leaving your desk.

Eden Stanley Report: The Human Right

More than just a platform

Every research study is designed in collaboration with you. Our expert researchers will build your study to your needs, from research design, to respondent recruitment, moderation, analysis and reporting. Throughout the study they are interacting with participants, prompting discussion and probing deeper to unearth vital insights to shape your strategy.

Eden Stanley Report: The Human Right

From insight to action

We close each project with an in-depth report, including material from the research, with our analysis and clear, actionable, recommendations. Your report will be nicely designed, in your branding or ours, and presented to you in a planning workshop or Q&A session. If you need us to build on the recommendations to develop your engagement strategy, just ask. We do that too.

Read more about our strategy offer


“Eden Stanley created a segmentation that shows people as people, crucially helping us understand differing health needs and ways people want to support us in one model. Through the Insight Labs we met these people, giving us an in-depth understanding of the different segments and the nuanced differences between them. This work has been integral on our journey to becoming customer-centred.”

Ruth Tidy, Diabetes UK


Want to find out more? Get in touch to arrange a demo

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