STRATEGY

Connecting audiences with causes they care about.

We develop integrated strategies that help non-profits raise more money, win campaigns, and extend and enhance their services. Our winning approach starts with finding common purpose between you and your audiences.

WHAT WE OFFER

Communications

Effective communication can be central to how any non-profit organisation does its work. We develop integrated communication strategies for our clients, not just to talk about the change they make in the world, but to make change happen.

Fundraising

We develop multi-year fundraising strategies across all disciplines, including mass market, institutional and corporate. Working from the ground up, we’ll benchmark your  performance and design mixed portfolios to fit your ambition and risk appetite.

Social marketing

Shifting attitudes or behaviours can be a tough brief. We’ve helped our clients succeed in public health, child protection, and emergency response – both in the UK and around the world – and forge coalitions for deeper, more sustainable impact.

Campaigns & Advocacy

Winning campaigns depends, above all, on clarity of purpose, and understanding who holds the power to make the change you seek. Our insight-driven strategies have transformed public policy on both international and domestic issues.

Brand & Creative

Your brand is a distillation of your unique identity and the values you share with your audiences – and should never be cosmetic. We include all the pieces of the puzzle: the proposition, the USPs, the messaging and cut-through creative work.

New product development

All good strategies find expression in new products and tactics. We might create a new community fundraising product, a festival or event, a crowdsourcing campaign – anything that meets an audience need and moves you toward your goals.

OUR WORK IN STRATEGY

We help non-profits from all sectors find their audiences and build strategies around them.

Drinkaware logo
Drinkaware | Helping people make better choices

Drinkaware asked Eden Stanley to redevelop their brand proposition and redefine their mission, as they evolve to become a mainstream consumer brand and a positive source of support for lifestyle change.

Malala Yousafzai speaking at Harvard University in 2018 © www.sarahjeynes.com
Plan International | Putting gender at the heart of UKAid policy

Plan International commissioned Eden Stanley to reimagine its flagship Because I am a Girl campaign and identify opportunities for breakthroughs in policy and practice. The result transformed UKAid policy.

World Wide Web Foundation logo
World Wide Web Foundation | Celebrating free expression

Tim Berners-Lee’s World Wide Web Foundation asked us to develop a strategy to mark the 25th anniversary of the Web. We built a global campaign and a major festival for free expression at the Southbank Centre.

OUR OFFER IN DETAIL

THE FIVE PILLARS

A logical sequence for strategies that work.

It’s easy to get lost in strategy development and discover there are missing pieces of the puzzle. How will you define your audiences if you’re not clear about your purpose? Or how will you develop your brand positioning if you don’t know who you’re trying to engage? Our five pillars will keep your strategy on track and provide a pathway to success.

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JOURNEY DEVELOPMENT

Helping your audiences transition from awareness to advocacy.

Engagement strategies help your audiences progress towards a goal. We develop insight-led audience journeys through co-creation with your customers, supporters or other audience groups.

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IMPLEMENTATION SUPPORT

Unlock the potential of your strategy.

Creating an audience-centred engagement strategy is a huge milestone towards connecting more people to your cause. But you may find you need a little help to make sure it doesn’t sit on a shelf, and gets fully adopted by your organisation.

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WHAT OUR CLIENTS SAY

“Twice I have commissioned Eden Stanley to lead on major brand and positioning projects, and I would wholeheartedly recommend them. Their work is of the highest quality.”

Jen Walters, the Children’s Society and Drinkaware

“Rarely have I found an agency as strong as Eden Stanley on insight, strategy and creative, and that understands the context of non profits to add value to a communications, funding or political strategy.”

Tracy Griffin, Scope and the Big Issue Foundation

“We’ve worked with Joe and Eden Stanley for nearly two decades. The insights and thinking that Joe and his team bring to each project always propel us to produce better creative. Invaluable.”

Michael Johnson, Johnson Banks

“From the interactive workshops they ran to the in-depth research that informed our new strategic direction, Eden Stanley always brought creative thinking and fresh approaches.”

Lucy Wake, Amnesty International

“Eden Stanley did a comprehensive review of our campaign strategy, sharpening our purpose and finding new focus. The resulting strategy proved transformative for UK Aid policy, putting girls’ rights front and centre.”

Kerry Smith, Plan International and the Helen Bamber Foundation

ARTICLES & PUBLICATIONS

Reports, articles and books from research and engagements prompted by our work on a range on themes.

Shelter hires Eden Stanley
COMPANY NEWS • BY LUANA BARNEY-SEABRA

Shelter hires Eden Stanley

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Drinkaware hires Eden Stanley
ARTICLE • BY SAM STRUDWICK

Drinkaware hires Eden Stanley

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RELATED SERVICES

Research

From standalone research projects to integrated mixed-methodology programmes, we use both quantitative and qualitative methods to help non-profits find their audiences, get to know them, and track their engagement.

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