WHAT WE OFFER
Framing and narrative
Shifting attitudes or behaviours is a tough brief, demanding forensic insight and single-minded creative. We’ve designed framing strategies for sustainable impact, including in public health, human rights, youth and childhood – in the UK and around the world.
Communications
Effective communication can be central to how any non-profit organisation does its work. We develop integrated communication strategies for our clients, not just to talk about the change they make in the world, but to make change happen.
Fundraising
We develop multi-year fundraising strategies across all disciplines, including mass market, institutional and corporate. Working from the ground up, we’ll analyse your performance and design mixed portfolios to fit your ambition and risk appetite.
Campaigns & Advocacy
Winning campaigns depends, above all, on clarity of purpose, and understanding who holds the power to make the change you seek. Our insight-driven strategies have transformed public policy on both international and domestic issues.
Brand & Creative
Your brand is a distillation of your unique identity and the values you share with your audiences – and should never be cosmetic. We include all the pieces of the puzzle: the proposition, the USPs, the messaging and cut-through creative work.
New product development
All good strategies find expression in new products and tactics. We might create a new community fundraising product, a festival or event, a crowdsourcing campaign – anything that meets an audience need and moves you toward your goals.
OUR WORK IN STRATEGY
We help non-profits from all sectors find their audiences and build strategies around them.
Drinkaware | Helping people make better choices
Drinkaware asked Eden Stanley to redevelop their brand proposition and redefine their mission, as they evolve to become a mainstream consumer brand and a positive source of support for lifestyle change.
Plan International | Putting gender at the heart of UKAid policy
Plan International commissioned Eden Stanley to reimagine its flagship Because I am a Girl campaign and identify opportunities for breakthroughs in policy and practice. The result transformed UKAid policy.
World Wide Web Foundation | Celebrating free expression
Tim Berners-Lee’s World Wide Web Foundation asked us to develop a strategy to mark the 25th anniversary of the Web. We built a global campaign and a major festival for free expression at the Southbank Centre.
OUR OFFER IN DETAIL
THE FIVE PILLARS
A logical sequence for strategies that work.
It’s easy to get lost in strategy development and discover there are missing pieces of the puzzle. How will you define your audiences if you’re not clear about your purpose? Or how will you develop your brand positioning if you don’t know who you’re trying to engage? Our five pillars will keep your strategy on track and provide a pathway to success.
JOURNEY DEVELOPMENT
Helping your audiences transition from awareness to advocacy.
Engagement strategies help your audiences progress towards a goal. We develop insight-led audience journeys through co-creation with your customers, supporters or other audience groups.
IMPLEMENTATION SUPPORT
Unlock the potential of your strategy.
Creating an audience-centred engagement strategy is a huge milestone towards connecting more people to your cause. But you may find you need a little help to make sure it doesn’t sit on a shelf, and gets fully adopted by your organisation.
WHAT OUR CLIENTS SAY
ARTICLES & PUBLICATIONS
Reports, articles and books from research and engagements prompted by our work on a range on themes.
RELATED SERVICES
Research
From standalone research projects to integrated mixed-methodology programmes, we use both quantitative and qualitative methods to help non-profits find their audiences, get to know them, and track their engagement.
