25th anniversary of the Web

for The World Wide Web Foundation

Services Provided: Insight, Strategy, Creative

How could Tim Berners-Lee’s World Wide Web Foundation celebrate the 25th anniversary of the Web in 2014?

Challenge

2014 marks 25 years since Tim Berners-Lee wrote his original proposal for a decentralised network of computers that would become the World Wide Web. The World Wide Web Foundation, headed by Tim Berners-Lee, wanted to mark the milestone with a global campaign — but were still very open about what issue they wanted to focus on, and how best to implement the campaign.

World Wide Web Foundation

Insight

With the Internet established as a global communications platform, issues around freedom of expression had never been more pronounced. From the emergence of WikiLeaks and the publication of classified media, to the debate around the Draft Communications Data Bill in UK, to the wave of revolutionary protests dubbed the Arab Spring, free expression and digital media had become inextricably linked. State interventions in some countries had begun cracking down on Web freedoms, under the guise of national security or child protection. Clearly there was room for a more nuanced debate around ‘free expression’ — recognising the importance of reasonable controls, while resisting the suppression of political freedoms. A public debate on where that line should be drawn would become the central idea around which the campaign was built.

Solution

We spoke to a number of civil society groups around the world, identifying potential areas of campaign focus in the process — before zeroing in finally on free expression. Then, we helped Tim Berners-Lee and the Foundation develop new partnerships to co-create a global strategy to protect and promote freedom of expression. We did this by staging a conference of civil society groups, making a film outlining a vision for what the campaign could achieve, and proposing a range of campaign tactics, including a micro-grants scheme for small civil society groups wanting to use the web in new and innovative ways to promote free expression. We also helped the World Wide Web Foundation secure a major six-figure grant to take the campaign forward and helped develop ‘The Web We Want: a festival of free expression at the Southbank Centre, scheduled for September 2014.

Results

The Web’s 25th birthday is almost upon us – and the Foundation is all set to make freedom of expression a greater global talking point and achieve some policy breakthroughs in a number of countries. Through providing small grants for innovative free-speech groups and hosting a major London festival, the Foundation looks set to mobilise a wide constituency of support for their cause.