How can you learn more about tomorrow’s donor and what motivates them?

Part 2 of the anticipated charity donor report delves deeper into what ‘doing good’ means for new generations, and unveils the changes needed to inspire their support.

Building on the first half of the research, launched at the end of 2023, Eden Stanley’s report, based on a survey of 3,000 respondents, is full of fresh insights to better understand tomorrow’s donor, today.

In conjunction with GOOD Agency and the Chartered Institute of Fundraising, the report uses Eden Stanley’s bespoke methodology tool to uncover the main barriers and motivations driving giving in the UK.

The full report will be available on 2 May 2024, so check back here to download your copy.