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Sarah Fitzgerald

DRTV

Camera films an interview Sam Mcghee / Unsplash

For many charities, DRTV is a vital high-profile ingredient in their fundraising strategies. We’ve used data from our Trackers to find out what the UK public thinks about it.

This is one of the Hot Topic surveys that we run through our trackers. Tracker subscribers can also access this data through their reporting dashboard, and discover how these attitudes are represented in their own audience segments with much more detail.

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