NEWS & PUBLICATIONS
The latest reports, articles and books from our team.
Generation Shift
Generation ShiftWe ran a simple analysis of our Tracker data to get a snapshot of generational differences in people’s relationships with charities and causes.Now, we would be the first to tell you that research analysis by age alone is never enough to get a deep...
The Human Right
The Human RightBased on interviews with senior politicians, civil servants and political influencers, this report explores current political opinion about human rights, and the major parties’ attitudes to human rights legislation.The report illustrates the potential,...
The Right Wavelength
The Right WavelengthThere are countless people out there right now who want to engage with your cause. People looking to make a connection. To make a contribution.But now imagine, just for a moment, what it’s like to be them. Can you get on their wavelength, and see...
Charity awareness months
Charity awareness monthsIn the past few years we’ve seen an explosion in month-long participation events, which have become a popular vehicle for connecting people with causes. So who is participating?This is one of the Hot Topic surveys that we run through our...
DRTV
DRTVFor many charities, DRTV is a vital high-profile ingredient in their fundraising strategies. We’ve used data from our Trackers to find out what the UK public thinks about it.This is one of the Hot Topic surveys that we run through our trackers. Tracker subscribers...
BRAC hires Eden Stanley
BRAC hires Eden StanleyBRAC, ranked #1 most effective non-governmental organisation in the world, has appointed Eden Stanley, alongside partner creative agency Johnson Banks, to bring greater brand engagement and awareness to a programme it has pioneered to tackle...
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