NEWS & PUBLICATIONS
The latest reports, articles and books from our team.
Why segment audiences?
Why segment audiences? An excerpt from the book, Who Cares?Still talking about 'targeting the general public'? Here's how to make the case for segmenting and selecting. Whatever you might have heard, there is no ‘general public’ – not in any meaningful sense. Whether...
How big is too big?
How big is too big? An excerpt from the book, Who Cares?You're ambitious for external engagement. And you should be. But you also need to take into account how ambitious your organisation is overall. Does it have high income targets, or a plan to transform public or...
Break out of Boring
Break out of Boring An excerpt from the book, Who Cares?Here's a story. Stop me if you've heard it before. Once there was a person. One day something bad happened to her. Or she was born somewhere where people are poorer than you or me. Anyway, her life was a...
The MS Society hires Eden Stanley
The MS Society hires Eden StanleyThe MS Society, the UK’s leading charity working for people with multiple sclerosis, has hired Eden Stanley to play a key part in its plans to engage a new generation of supporters. Having recently worked with Eden Stanley on a large...
Christian Aid hires Eden Stanley
Christian Aid hires Eden StanleyChristian Aid, the leading international development charity seeking to eradicate extreme poverty by tackling its root causes, has hired Eden Stanley to develop its new audience strategy. The charity aims to grow and strengthen its...
Refugee Week: Why refugee organisations cannot walk alone
Refugee Week: Why refugee organisations cannot walk alone. The theme of this year’s Refugee Week is ‘We cannot walk alone’. And as it kicks off today, at arguably the most challenging time for asylum seekers and refugees in UK history, it is particularly pertinent for...
Cut from a different cloth
Cut from a different clothOur client TRAID, the development charity, is on a mission to straighten out the kinks in public misconceptions around textile recycling. But doing so requires something that’s never been done before – nationwide research into what, how and...
No man’s land
No man’s landWhen it comes to donating things to good causes – from spare change to body organs – women outstrip men. That’s a problem lifesaving medical charities need to fix fast.Let’s put this bluntly: women give to charity a whole lot more than men. And there’s no...
Seen and not heard
Seen and not heardChild participation is seen by some as the ‘exotic outskirts’ of international development. But not only can listening to what children think mean better outcomes for them and their communities – it’s a fundamental right.It’s an attitude to children...
A Dummy’s Guide to Tricky Trustees
A Dummy's Guide to Tricky Trustees An excerpt from the book, Who Cares?In a book on audience-centred strategy it seems fitting that we should think about your board as an audience in its own right. You will need to learn as much about your trustees as possible,...
How to Have Ideas
How to Have Ideas An excerpt from the book, Who Cares?Creativity, surely, is innate. It’s something mysterious that you’re just born with, right? So, while some of us lead predictable, rational lives, others are blessed with flashes of inspiration that propel the rest...
Generation Shift
Generation ShiftWe ran a simple analysis of our Tracker data to get a snapshot of generational differences in people’s relationships with charities and causes.Now, we would be the first to tell you that research analysis by age alone is never enough to get a deep...
The Human Right
The Human RightBased on interviews with senior politicians, civil servants and political influencers, this report explores current political opinion about human rights, and the major parties’ attitudes to human rights legislation.The report illustrates the potential,...
The Right Wavelength
The Right WavelengthThere are countless people out there right now who want to engage with your cause. People looking to make a connection. To make a contribution.But now imagine, just for a moment, what it’s like to be them. Can you get on their wavelength, and see...
Whatever Next
Whatever NextThe pace of change can feel especially daunting when your job is engaging the public in good causes. Written by Eden Stanley, and published by CharityComms, Whatever Next? draws together thinking from 30 charities with countless other sources, on current...
IMIX hires Eden Stanley
IMIX hires Eden StanleyRefugee charity IMIX, has appointed Eden Stanley to help them reframe the narrative around refugees and migration in the UK. Negative stories and rhetoric around migration issues dominate the UK media. IMIX aims to challenge this by creating...
Drinkaware hires Eden Stanley
Drinkaware hires Eden StanleyIndependent alcohol education charity, Drinkaware, has appointed Eden Stanley to accelerate its brand engagement to support even more people to make better choices about drinkingJoe Barrell, Eden Stanley’s Founder and Principle, said:...
Shelter hires Eden Stanley
Shelter hires Eden StanleyThe UK’s leading housing and homelessness charity, Shelter, has appointed Eden Stanley to help them mobilise a new generation of supporters and activists to join them in the fight against the national housing emergency.Alongside its...
BRAC hires Eden Stanley
BRAC hires Eden StanleyBRAC, ranked #1 most effective non-governmental organisation in the world, has appointed Eden Stanley, alongside partner creative agency Johnson Banks, to bring greater brand engagement and awareness to a programme it has pioneered to tackle...